Media literacy is the whole of knowledge, skills and attitudes that allow citizens to deal with a complex, changing and mediatised world in a conscious and critical manner. It is the ability to use media in an active and creative manner, aimed at social participation. (Canon Cultuur Cel Flemish Ministry of Education)
Statement 1: media often determine our view on reality.
Statement 2: media have become increasingly omnipresent and that citizens at the same time start to play a more active role – that of the so-called ‘prosumer’, consumer and producer at once.
Statement 3: children and young persons, who grow up in today’s world as the native speakers of a digital game culture. They increasingly become users of a language that they have learned as a ‘dialect’ in the street of the web.
Statement 4: the ‘media skills’ of young persons are often overestimated. They are mostly limited to intuitive use, resulting first of all in practical skills aimed at entertainment and recreation.
Statement 5: it is a fact that children and young adults learn in a different manner, where(moving) images have an increasing importance.
Statement 6: Deeper insight into the mechanisms of different media, and especially being critical of them, generally applies to a small extent.
Media literacy can be realised from 3 aspects:
use media actively oneself, in order to get to know the possibilities and risks.
reflect on media consciously, knowledge about the history and economics of media.
awake to the impact of media on your brain and therefore also on your actions.